True North Pinup Magazine Launches Heels & Hearts Initiative to Support Domestic Violence Survivors

For Immediate Release

Drumheller, AB – November 15, 2024 – True North Pinup Magazine is proud to announce the launch of its new Heels & Hearts Initiative, aimed at supporting vulnerable women and families affected by domestic violence. This initiative continues the legacy of the highly successful Rides for Relief, a car show fundraiser that raised over $16,000 for women’s shelters across Alberta.

Founded by Keri Looijen and Tracy Loeppky, Rides for Relief held three major events from 2018 to 2020. However, due to the challenges posed by COVID-19 and changes in location, large car shows are no longer feasible. Despite this, the mission to support survivors of domestic abuse continues under Heels & Hearts, which will now focus on new and innovative fundraising avenues.

While co-founder Tracy Loeppky has stepped back to focus on her growing business, Cunning Folk Pagan Emporium in Didsbury, her support for women’s causes remains steadfast. Keri Looijen, co-founder of Rides for Relief and Editor in Chief of True North Pin Up Magazine, is now taking the lead to continue this important work through the Heels & Hearts Initiative.

The first initiative will raise critical funds for Colton’s Place, a temporary domestic violence shelter in Drumheller. Colton’s Place provides a safe space for women and children in crisis and relies on community support to continue its work.

“We are thrilled to launch Heels & Hearts,” said Keri Looijen, founder of True North Pinup Magazine. “Although the format has changed, our dedication to supporting those affected by domestic violence remains stronger than ever.”

For more information on how you can support the Heels & Hearts Initiative, please visit www.truenorthpinup.ca/heelsandhearts

Contact:
Keri Looijen
Email: info@truenorthpinup.ca
Phone: 403-507-1788
Website: www.truenorthpinup.ca