What’s Expected of Contestants (On Stage, Backstage, and Everywhere in Between)

Pin up contests are about confidence, creativity, and community—but they’re also public, professional events. Clear expectations help everyone feel safe, respected, and supported from load-in to final photos.

This isn’t about being rigid. It’s about creating a space where people can shine without unnecessary stress or drama.

Professionalism Is the Baseline

Pin up contests are usually a multi-day, public-facing event. Contestants are expected to:

• Be on time for scheduled appearances, rehearsals, and stage calls

• Follow event schedules and instructions

• Represent the contest, partners, and community respectfully

• Understand that you are visible—to the public, media, and future opportunities

You don’t have to be perfect. You do need to be prepared.

Dressing Room & Backstage Etiquette

Backstage should feel supportive, calm, and safe.

That means:

• No gossip, bullying, or trash talk—especially about other contestants

• Respecting shared space and personal boundaries

• Handling wins and losses with grace

• Remembering that everyone is showing up vulnerable

Not winning is not a failure. Making the space unsafe is.

Social Media & Public Conduct

Your online presence matters before, during, and after the event.

Contestants are expected to:

• Refrain from public shaming or negative commentary

• Avoid stirring conflict online or behind the scenes

• Respect the privacy of fellow contestants, judges, and staff

• Share excitement without tearing others down

We can hype ourselves without hurting each other.

Working With Judges, Photographers & Partners

Judges and partners are here to support the event—not to be pressured, cornered, or influenced.

Please:

• Respect boundaries and instructions

• Avoid lobbying or seeking feedback during the event

• Treat all partners with courtesy and gratitude

• Understand that many contribute their time and talent generously

Professional behaviour builds reputation—yours and the community’s.

Accountability & Care

If issues arise, they should be brought to the organizer—not handled through gossip or group chats. Clear communication helps problems get resolved quickly and fairly.

We take community care seriously, and that includes addressing concerns with respect and discretion.

The Bottom Line

This contest exists to celebrate pin-up culture in a way that feels empowering, joyful, and safe.

The expectation isn’t perfection.
It’s kindness.
It’s accountability.
It’s showing up like the powerful, grown-up humans we know you are.

Next up in the series:
How to Decide If a Contest Is the Right Fit for You
(because choosing your stage wisely is part of the glow-up)

— Kiki Lou 💋

What Costs Should I Expect as a Contestant?

Let’s talk logistics—with love.

Pin-up contests are fun, empowering, and sparkly… but they’re also a real commitment. Knowing what to expect financially before you apply helps you decide if a contest is the right fit for you right now—and that’s a good thing.

This isn’t about gatekeeping. It’s about being honest so everyone can show up confidently and prepared.

The Application Fee

This is your first (and smallest) cost. It covers application processing and the behind-the-scenes work required to run a professional contest. It does not guarantee selection or placement.

If you’ve already read Blog #1, you know exactly where this goes—no mystery, no drama.

Travel & Accommodations

World of Wheels is a multi-day event. That means contestants should plan for:

• Travel to and from the event

• Hotel or accommodations if you’re coming from out of town

• Meals and incidental expenses over several days

If travel or time off work feels stressful right now, that’s valuable information—not a failure.

Wardrobe & Styling

Pin-up doesn’t require a shopping spree, but there may be costs depending on what you already own:

• Outfits (vintage, repro, or styled looks)

• Shoes and accessories

• Hosiery (bring backups—trust me)

• Hair and makeup products or professional services (optional, not required)

Many contestants reuse pieces, borrow, thrift, or build looks over time. There is no expectation to go broke for a stage moment.

Time Commitment

This one matters just as much as money.

World of Wheels is a three-day public event, which means:

• Being present and engaged throughout the weekend

• Participating in scheduled appearances

• Representing the event and community professionally

Time is a cost—and it deserves to be respected.

Optional Extras

Some contestants choose to invest in:

• Professional photos

• Additional accessories or styling upgrades

• Prints, promo materials, or personal branding elements

These are optional, not required.

Choosing the Right Stage for You

Here’s the most important part:
Not every contest is meant to fit every season of your life.

If you’re budgeting, rebuilding, juggling work or family, or simply not ready for a multi-day commitment—that’s okay. Pin-up is not a race, and no single contest defines your place in the community.

The right event should feel exciting—not stressful.

The Bottom Line

A pin-up contest is an experience, not just a performance. Knowing the costs upfront allows you to say yes with confidence—or to wait for a moment that feels better aligned.

Both choices are valid. Both are respected.

Next up in the series:
What’s Expected of Contestants Backstage & On Stage
(aka: how we keep the vibes supportive, professional, and drama-free)

— Kiki Lou 💋

Why We’re Doing World of Wheels a Little Differently This Year

If you’ve been around the pin-up scene for a while, you know one thing to be true: when events evolve, it’s usually because someone cared enough to make them better.

World of Wheels 2026 is no exception.

This year, we’re making a few intentional changes—not to fix what was broken, but to elevate what already works and create a better experience for everyone involved: contestants, judges, photographers, partners, and the audience.

A More Curated Experience

Rather than packing as many contestants onto the stage as possible, we’re focusing on quality, flow, and show experience. A smaller, carefully selected lineup allows for:

• Better pacing on stage

• More visibility for each contestant

• A calmer, more supportive backstage environment

• A show that feels polished, not rushed

Fewer contestants doesn’t mean fewer opportunities—it means each moment actually gets to shine.

Clear Expectations From Day One

World of Wheels is a multi-day, public, professional event, and we’re being upfront about what that means. From availability requirements to codes of conduct, expectations are clearly laid out so everyone knows exactly what they’re signing up for.

Transparency upfront creates confidence later—and eliminates unnecessary stress on all sides.

A Selection Process Built for Fairness

We’ve introduced a selection model that balances professional curation and equal opportunity. By combining eligibility screening, judges’ choice selections, and a curated lottery, we’re creating a process that is:

• Transparent

• Fair

• Free from favouritism

• Welcoming to both new and returning contestants

This approach reflects the values we want this event to stand for.

More Respect for the Humans Behind the Scenes

This year also includes clearer boundaries and better systems—for organizers, partners, and volunteers. Great events don’t rely on burnout and last-minute scrambling; they rely on planning, structure, and mutual respect.

Raising the standard behind the scenes improves the experience on stage.

Community First, Always

At its core, World of Wheels Miss Pin Up Contest is about celebrating pin-up culture in a way that feels inclusive, exciting, and grounded in community. These changes are about protecting that spirit—so the event remains a space where people feel supported, not overwhelmed.

Change doesn’t mean cold.
Structure doesn’t mean exclusion.
And professionalism doesn’t mean losing the fun.

It means creating something that lasts.

World of Wheels 2026 is still bold, still sparkly, still full of personality—just with a little more intention, clarity, and care woven into every layer.

And honestly?
We think that’s worth doing right.

— Kiki Lou 💋

How We Judge Our Contests (And Why We Changed Everything)

Let’s talk about judging—because how a contest is judged matters just as much as who walks away with the crown.

This year, we made a very intentional shift in how all True North Pin Up contests are judged. Not for drama. Not for optics. But because fair, structured judging creates better experiences for everyone involved.

Blind Judging (With One Exception That Makes Sense)

Our contests are judged using a blind judging system with one necessary identifier:
judges see stage names only.

That’s it.

Judges do not see:

• Legal names

• Social media accounts or follower counts

• Personal history

• Past placements or titles

They watch the show and score what happens on stage, in real time, based on a clearly defined rubric.

Yes—just like teachers do in school.
Same assignment. Same criteria. Same scoring system.

Who Our Judges Are

Our judging panels are made up of:

• Women active in the pin-up scene

• Past winners

• Veteran pin-ups

• Empowering women who understand performance, confidence, and presentation

What you won’t find on our panels:

• Random car guys

• People judging based on attraction or personal preference

• Anyone unfamiliar with pin-up culture, consent, or community standards

This is a pin up contest. It’s judged by people who respect the art form and the humans behind it.

A Clear Rubric = No Guessing

Every judge uses the same rubric, broken into clearly defined categories:

• Overall look and styling

• Stage presence and confidence

• Posing and expression

• Creativity and theme adherence

Each category has specific point ranges and descriptors. Judges aren’t “vibing it out”—they’re assessing observable performance against shared criteria.

No moving goalposts. No gut feelings disguised as scoring.

The Tech Keeps It Clean

Judging is completed through a Google Form that:

• Records scores independently

• Automatically calculates totals

• Feeds into a spreadsheet

• Tallies results without discussion or adjustment

There are:

• No judge conversations during scoring

• No comparing notes

• No influence from other judges

Once scores are submitted, they stand.

Why We Do It This Way

This system:

• Removes bias

• Protects contestants

• Protects judges

• Protects the integrity of the contest

It ensures that every contestant is evaluated fairly, equitably, and consistently—based on performance, not personality or popularity.

The Bottom Line

We don’t crown winners based on who someone knows, how loud their cheering section is, or who fits someone else’s idea of “perfect.”

We crown winners the same way educators grade work:

• Clear criteria

• Equal conditions

• Consistent evaluation

No bias.
No backroom chatter.
No greasy nonsense.

Just fair, structured judging—done with intention and respect.

— Kiki Lou 💋

So… What Does My Contest Application Fee Go To?

Great question. I’m always here for curiosity over assumptions.

Pin up contests don’t magically appear when someone snaps their fingers and yells “heels!” They’re built—carefully, intentionally, and usually months before anyone ever hits the stage. The application fee helps support the many moving parts that make the experience smooth, safe, and actually fun.

And yes—we are lucky to work with some truly incredible partners who generously donate time, talent, and sparkle because they believe in this community. Their support is huge, deeply appreciated, and part of what makes these events special. That said, donated time doesn’t replace the real infrastructure required to make the contest happen.

Here’s where the application fee comes in.

The Bones of the Event

(The unglamorous stuff that makes the glamorous stuff possible)

• Booth and show fees (paid upfront, often months in advance)

• Event insurance and compliance requirements

• Stage space, layout requirements, and show integration

• Backdrops, signage, banners, and structural setup

• Equipment transport, storage, setup, and teardowne.

The Admin Fairy (Hi, It’s Me)

(Because chaos is not cute)

• Application platform and processing fees

• Form creation, waivers, releases, and documentation

• Reviewing applications thoughtfully and fairly

• Contestant communication and scheduling

• Coordination with venues, judges, photographers, and partners

• Answering all the questions (yes, even the “just one quick thing” ones)

The Sparkle ✨

(The part everyone sees—and expects to be done right)

• Crowns, sashes, awards, and prizes

• Sponsor and partner fulfillment

• Stage flow, presentation, and contestant experience

• Making sure winners don’t feel like an afterthought

Making It Look Damn Good

(Because presentation matters)

• Graphic design and branding assets

• Promotional materials and social content

• Printed materials and signage

• Maintaining a polished, professional visual standard

Safety, Standards & Good Vibes Only

(The invisible work that protects the community)

• Clear rules, expectations, and judging criteria

• Codes of conduct and anti-bullying standards

• Application vetting to protect participants

• Proactive communication to keep backstage energy supportive

• Managing issues so contestants don’t have to

Community & Partner Support

(The magic humans who help make this shine)

• Working with incredible partners who generously donate time and talent

• Coordinating schedules, expectations, and deliverables

• Ensuring partner contributions are respected, organized, and showcased properly

What the Fee Is (and Isn’t)

The application fee is not a guarantee of selection or placement. It’s not a pay-to-win model. It’s a small contribution toward keeping the event organized, professional, and sustainable—especially for independent, community-led contests.

If the fee isn’t the right fit, that’s okay. Not every event is for every person, and there’s no pressure to participate.

For those who do apply, the fee helps ensure the stage you step onto exists because a whole lot of people—partners, organizers, and supporters—showed up and built it with care.

Because great events don’t just happen.

They’re planned, supported, and created with heart.

— Kiki Lou 💋

True North Pin Up Contest Titles

At True North Pin Up, we don’t just crown winners—we celebrate icons. Our titles reflect vintage elegance, modern confidence, and a whole lotta heart. Whether you're rocking victory rolls or putting a fresh twist on retro, our contest honours the spirit, style, and sass of Canadian pin-up royalty.

👑 Queen of the Show (1st Place)

Our top honour, reserved for the dazzling darling who commands the stage with vintage authenticity, radiant confidence, and unforgettable flair. The Queen is the full package—style, poise, and presence all wrapped up in a bombshell bow. She doesn’t just wear the crown—she owns it.

👒 Dame of the Day (2nd Place)

She’s grace, she’s grit, she’s got that sparkle in her eye. Our Dame of the Day exudes charm and class with every strut and smile. A runner-up in score, but a full-blown winner in every other way, this pin-up powerhouse is unforgettable.

💋 Doll of the Day (3rd Place)

Sweet, stylish, and full of vintage vibe, our Doll of the Day brings big heart and bold energy. She lights up the room and leaves a lasting impression—because every pin-up has a story, and this one’s just getting started.

🌹 Miss Gracious (Fundraising Award) Drumheller Specific Title

Miss Gracious is more than just a pretty face—she’s the heart of the hive. This title honours the pin-up who went above and beyond to support her community, raise awareness, and rally the troops for a cause that matters. She’s generous, grounded, and gracious in every way—radiating kindness, empathy, and strength.

When she’s raising funds for our chosen charity, Miss Gracious is proof that vintage values never go out of style.

This crown is reserved for a woman who leads with love—and leaves a trail of good wherever she goes.

Want to see the rubric? Check it here

A New Chapter for True North: Listening, Growing, and Rebuilding Together

Over the past week, I’ve done a lot of listening. I’ve heard your voices—in conversations, in messages, and in moments of vulnerability. I’ve sat with your stories, your feedback, your frustrations, and your hopes. And I want you to know: I see you. I hear you. And I’m doing the work.

True North Pin Up has never just been about the stage. It’s about the community behind it. The friendships. The visibility. The joy. The safety. And yes—the accountability too.

That’s why I’m making changes. Not just promises. Not just posts. But tangible, structural change.

Here’s what I’m committing to:

1. Clearer Communication
Our new 5-Step Communication Plan will ensure every contestant knows what to expect—from welcome emails to judging rubrics, photo bookings, timelines, and final reminders. You won’t be left wondering. You’ll be informed and empowered.

2. Collaboration & Support
I’m no longer doing it alone. I’ve partnered with passionate leaders like Janelle of Miss Friend Photography and Rose Chantel of AB Charity Collaborations to create better systems and more inclusive practices. We’re working together to ensure no detail is missed.

3. Holding Creatives Accountable
A brand-new Media Code of Conduct is now in place to ensure every photographer and content creator upholds the same values we expect from our contestants: respect, fairness, and consent. This applies to everyone behind the lens.

4. Respecting the Official Photographer
We’re honouring the creatives who invest in our events. Janelle of Miss Friend Photography—who pays to be there and brings her time and talent—is our official event photographer. A booking system is now in place, and all other photographers must apply, be approved, and follow the code of conduct.

5. Feedback & Transparency
We’ve launched a detailed feedback form so everyone can share their experience—the good, the hard, and the honest. This will shape how we move forward, together.

6. Non-Competitive Connection Events
We are committed to creating more spaces for connection without competition. This includes casual meet-ups, styled photo sessions, and collaborative experiences that prioritize community, creativity, and friendship—no scores, no pressure, just pure joy.

7. Anti-Bullying & Respect Policy Reinforcement
We’ve revisited and reinforced our Anti-Bullying & Abuse Policy to reflect our zero-tolerance stance on gossip, exclusion, and mistreatment in all its forms—online or in-person. Everyone participating in True North events agrees to uphold a culture of kindness, consent, and inclusivity. We are building a space where all bodies, stories, and identities are respected, and everyone feels safe to shine.

This is my promise to you:

To continue listening.
To take action rooted in kindness, not ego.
To lead with integrity, vulnerability, and growth.

I’m here to make sure True North is not just about pin-up culture—but about real culture change.

Thank you for holding space. Thank you for showing up. And thank you for walking this journey with me.

With all my heart,
Kiki Lou
Editor in Chic, True North Pin Up Magazine

We Heard You: Here’s How We’re Communicating Better at True North

At True North Pin Up, we believe information is empowerment—and that confidence starts way before you hit the stage.

After reflecting on recent events, listening to community feedback, and sitting with some hard (but important) truths, we knew it was time to do better. That’s why we’re rolling out a brand-new Contestant Communication Plan designed to make your experience clearer, kinder, and more empowering from start to finish.

Why This Matters

We’ve all been there—wondering where to go, what time to show up, or if we even belong. That uncertainty can dim your shine. And that’s not what we’re about.

This new plan is here to remove confusion and create clarity, so you can focus on what really matters: celebrating yourself, having fun, and owning that stage.

The 5-Step Communication Plan

Every contestant will now receive five key communications leading up to each event:

1. You're In!

When: Immediately after acceptance when the registration time period closes.
You’ll get a warm welcome email confirming your spot, what to do next, and a link to our Anti-Bullying & Inclusion Policy. It sets the tone for the values we hold—and the love we lead with.

2. The Contestant Guide

When: 2–3 weeks before the event
This guide includes everything you need:

• What to expect on the day-of

• Judging categories and the updated rubric (we’re simplifying things!)
  Queen (1st)
  Dame (2nd)
  Doll (3rd)
  Miss Gracious (exclusive to Drumheller—Top Fundraiser)

• Code of conduct reminders

• Optional graphics and social media tips to share your spotlight moment

3. Photographer Access & Booking

When: 10–14 days before the event
You’ll receive access to a booking calendar for photos with Janelle of Miss Friend Photography, our official event photographer, in collaboration with Rose Chantel of AB Charity Collaborations.

This new system:

• Ensures equal access to photo time

• Respects photographer investment

• Keeps the experience kind, professional, and smooth

4. Event Timeline + After Party Details

When: 5–7 days before the event
You’ll get your full schedule, arrival times, contest timeline, and after-party details—so you know exactly how to plan your day like the icon you are.

5. Final Check-In & Encouragement

When: 2–3 days before the event
A quick final email with:

• Last-minute reminders

• Your judging rubric (again)

• Day-of contacts

• And a whole lot of hype because—we’ve seen your sparkle, and we can’t wait to see it shine 💖

And Post-Event?

Want your scores or feedback? Just ask. We’re committed to transparency and growth, and we’ll always offer feedback to help you feel proud, not puzzled, about your results.

We also want feedback on how to improve our events, we will send out a feedback form.

The Bottom Line?

We’re raising the bar. For communication. For structure. For community.

Because your time matters. Your experience matters.
And you should never have to guess if you’re doing it right—you should feel it in your soul.

This is the new standard. And it’s built for you. 💕

With love and organization magic,
Kiki Lou

Photography, Fairness & Fresh Energy: A New Era for True North Events

Honouring the creators behind the camera—and the contestants in front of it.

If you’ve ever stood backstage at a pin-up event with butterflies in your stomach, flawless curls, and a heart full of hope… you know the power of being seen.
And if you’ve ever walked away without a single photo to show for it, you also know how deeply that can sting.

At True North, we’re not just about lipstick and lashes—we’re about building a community where every person feels celebrated, not sidelined. And that starts with ensuring that everyone has access to the spotlight.

After World of Wheels, it became clear that our photo process needed a refresh. We heard you. And we’re acting on it.

Introducing a New Collaboration:

We’re proud to share that we’re now collaborating with two powerhouse creatives to elevate how photography works at our events:

Janelle of Miss Friend Photography
Our official, paid photographer—who has supported countless True North events with artistry, heart, and consistency. Janelle pays to be present and contributes to the experience with professionalism, kindness, and a true passion for the pin-up community. She also drives a heck of a long way from Grand Prairie Alberta to be involved in our events.

Rose Chantel of AB Charity Collaborations
A champion for fairness, structure, and behind-the-scenes harmony. Rose is helping us develop a new, transparent system that makes photo time more accessible and respectful for everyone.

So What’s Changing?

We’re moving to a calendar-based booking system for photo sessions at all future events. Here’s what that means for you:

• No more wondering who gets photos—you’ll receive a booking link before the event to reserve your time.

• No more cliques or exclusivity—this system makes space for every contestant, not just the popular or well-connected.

• No more stress—just a smooth, structured way to plan your experience and feel seen.

Janelle will remain our official photographer when she attends events, and while other photographers may be present, they will be required to follow updated media conduct guidelines and must be approved in advance.

NEW POLICY: Media Code of Conduct Required

All photographers and media creatives who attend True North events must now agree to our Media Code of Conduct before participating in any shoots, whether official or unofficial.

This ensures that:

• Participants are treated with respect and dignity at all times

• No one is excluded based on appearance, popularity, or relationships

• Consent, professionalism, and transparency guide all interactions

This applies to ALL photographers, including those granted media passes. Our goal is not to limit creativity—but to protect the experience of every person involved. Read the Media Code of Conduct here.

Why This Matters

Because being left out of a group shot might sound small—but it doesn’t feel small.
Because people invest their hearts, time, and energy into these events—and they deserve to feel valued.
Because photographers are artists too—and when they show up with professional care and financial investment, that should be honoured.

This collaboration is about fairness, visibility, and respect—for every person behind and in front of the lens.

What’s Next?

When you enter a True North event, keep an eye on your inbox—our first booking calendar rollout. You’ll get all the info you need to plan your day and book your photo slot like the radiant legend you are.

We’re growing, evolving, and learning together—and we’re so proud to keep building a pin-up world where every body belongs.

With gratitude,
Kiki Lou

Why Kindness Isn’t Optional at True North

When I started True North Pin Up, I didn’t just want to host events or print a magazine—I wanted to create a movement.

A space where every person—regardless of size, style, background, or experience level—could feel seen, celebrated, and supported. A place where red lipstick meets real community. Where glitter and grit go hand in hand.

But lately, we’ve had to face some hard truths.

After World of Wheels, several concerns were brought to my attention—feelings of exclusion, whispers behind closed doors, selective behavior, and side-shoots that left others feeling invisible. I believe most of this wasn’t rooted in malice—but the impact was real. And the pain was felt.

So I want to be absolutely clear:

Bullying, gossip, exclusion, and disrespect have no place at True North.

This isn’t just about “drama.” This is about protecting the safe space we’ve worked so hard to build. The community we all say we want.

What We All Agreed To

When you registered for a True North Pin Up event, you signed off on a detailed Anti-Bullying & Anti-Abuse Policy.

Here’s what that means in plain language:

• No gossip. No cliques. No tearing others down.

• No “vibe” tests that exclude people from photos or conversations.

• No online side-eye, vague-posting, or passive-aggressive commentary.

• No abuse, in any form—verbal, emotional, or social.

• No retaliation when someone speaks up about harm.

And yes, this includes photographers and behind-the-scenes players, too. Everyone plays a role in the energy we bring to this space.

We’re Not Here to Recreate High School

We’re here to rewrite it—with kindness, courage, and community as our core values.

This is why we’re tightening expectations, starting with:

• Recognizing Miss Friend Photography as our official, paid photographer for events she is part of

• Requiring pre-approval for any additional photographers or media, including a Code of Conduct

• Enforcing our zero tolerance policy for exclusionary or harmful behavior—online or in person

• Increased communications through both the event Facebook Group AND via email so nothing and no one is missed

What Happens If the Policy Is Violated?

There may be consequences if someone is found to have broken the code, whether through bullying, exclusion, or online disrespect. That could mean:

• Disqualification from contests

• Removal from events

• Or being asked not to participate in future experiences

I don’t take that lightly, but I do take it seriously.

Because your emotional safety matters.
Your experience matters.
You matter.

A Final Word From My Heart

This past week has been heavy, but it’s also been healing. I’ve received so many messages of support, love, and encouragement from those of you who believe in what True North stands for.

That tells me this is still worth fighting for.

So let’s keep showing up for each other. Let’s hold ourselves to a higher standard. And let’s keep building a space that heals, empowers, and uplifts.

The pin-up community should be a place of radical joy and radical kindness.

Let’s be the reason someone feels brave enough to show up.

With love and fierce integrity,
Kiki Lou

Need to Revisit the Full Policy?

You can read or download our complete Anti-Bullying & Anti-Abuse Policy here:

True North Pinup Magazine Launches Heels & Hearts Initiative to Support Domestic Violence Survivors

For Immediate Release

Drumheller, AB – November 15, 2024 – True North Pinup Magazine is proud to announce the launch of its new Heels & Hearts Initiative, aimed at supporting vulnerable women and families affected by domestic violence. This initiative continues the legacy of the highly successful Rides for Relief, a car show fundraiser that raised over $16,000 for women’s shelters across Alberta.

Founded by Keri Looijen and Tracy Loeppky, Rides for Relief held three major events from 2018 to 2020. However, due to the challenges posed by COVID-19 and changes in location, large car shows are no longer feasible. Despite this, the mission to support survivors of domestic abuse continues under Heels & Hearts, which will now focus on new and innovative fundraising avenues.

While co-founder Tracy Loeppky has stepped back to focus on her growing business, Cunning Folk Pagan Emporium in Didsbury, her support for women’s causes remains steadfast. Keri Looijen, co-founder of Rides for Relief and Editor in Chief of True North Pin Up Magazine, is now taking the lead to continue this important work through the Heels & Hearts Initiative.

The first initiative will raise critical funds for Colton’s Place, a temporary domestic violence shelter in Drumheller. Colton’s Place provides a safe space for women and children in crisis and relies on community support to continue its work.

“We are thrilled to launch Heels & Hearts,” said Keri Looijen, founder of True North Pinup Magazine. “Although the format has changed, our dedication to supporting those affected by domestic violence remains stronger than ever.”

For more information on how you can support the Heels & Hearts Initiative, please visit www.truenorthpinup.ca/heelsandhearts

Contact:
Keri Looijen
Email: info@truenorthpinup.ca
Phone: 403-507-1788
Website: www.truenorthpinup.ca