Photography, Fairness & Fresh Energy: A New Era for True North Events
Honouring the creators behind the camera—and the contestants in front of it.
If you’ve ever stood backstage at a pin-up event with butterflies in your stomach, flawless curls, and a heart full of hope… you know the power of being seen.
And if you’ve ever walked away without a single photo to show for it, you also know how deeply that can sting.
At True North, we’re not just about lipstick and lashes—we’re about building a community where every person feels celebrated, not sidelined. And that starts with ensuring that everyone has access to the spotlight.
After World of Wheels, it became clear that our photo process needed a refresh. We heard you. And we’re acting on it.
Introducing a New Collaboration:
We’re proud to share that we’re now collaborating with two powerhouse creatives to elevate how photography works at our events:
Janelle of Miss Friend Photography
Our official, paid photographer—who has supported countless True North events with artistry, heart, and consistency. Janelle pays to be present and contributes to the experience with professionalism, kindness, and a true passion for the pin-up community. She also drives a heck of a long way from Grand Prairie Alberta to be involved in our events.
Rose Chantel of AB Charity Collaborations
A champion for fairness, structure, and behind-the-scenes harmony. Rose is helping us develop a new, transparent system that makes photo time more accessible and respectful for everyone.
So What’s Changing?
We’re moving to a calendar-based booking system for photo sessions at all future events. Here’s what that means for you:
No more wondering who gets photos—you’ll receive a booking link before the event to reserve your time.
No more cliques or exclusivity—this system makes space for every contestant, not just the popular or well-connected.
No more stress—just a smooth, structured way to plan your experience and feel seen.
Janelle will remain our official photographer when she attends events, and while other photographers may be present, they will be required to follow updated media conduct guidelines and must be approved in advance.
NEW POLICY: Media Code of Conduct Required
All photographers and media creatives who attend True North events must now agree to our Media Code of Conduct before participating in any shoots, whether official or unofficial.
This ensures that:
Participants are treated with respect and dignity at all times
No one is excluded based on appearance, popularity, or relationships
Consent, professionalism, and transparency guide all interactions
This applies to ALL photographers, including those granted media passes. Our goal is not to limit creativity—but to protect the experience of every person involved. Read the Media Code of Conduct here.
Why This Matters
Because being left out of a group shot might sound small—but it doesn’t feel small.
Because people invest their hearts, time, and energy into these events—and they deserve to feel valued.
Because photographers are artists too—and when they show up with professional care and financial investment, that should be honoured.
This collaboration is about fairness, visibility, and respect—for every person behind and in front of the lens.
What’s Next?
When you enter a True North event, keep an eye on your inbox—our first booking calendar rollout. You’ll get all the info you need to plan your day and book your photo slot like the radiant legend you are.
We’re growing, evolving, and learning together—and we’re so proud to keep building a pin-up world where every body belongs.
With gratitude,
Kiki Lou
