We Heard You: Here’s How We’re Communicating Better at True North
At True North Pin Up, we believe information is empowerment—and that confidence starts way before you hit the stage.
After reflecting on recent events, listening to community feedback, and sitting with some hard (but important) truths, we knew it was time to do better. That’s why we’re rolling out a brand-new Contestant Communication Plan designed to make your experience clearer, kinder, and more empowering from start to finish.
Why This Matters
We’ve all been there—wondering where to go, what time to show up, or if we even belong. That uncertainty can dim your shine. And that’s not what we’re about.
This new plan is here to remove confusion and create clarity, so you can focus on what really matters: celebrating yourself, having fun, and owning that stage.
The 5-Step Communication Plan
Every contestant will now receive five key communications leading up to each event:
1. You're In!
When: Immediately after acceptance when the registration time period closes.
You’ll get a warm welcome email confirming your spot, what to do next, and a link to our Anti-Bullying & Inclusion Policy. It sets the tone for the values we hold—and the love we lead with.
2. The Contestant Guide
When: 2–3 weeks before the event
This guide includes everything you need:
What to expect on the day-of
Judging categories and the updated rubric (we’re simplifying things!)
Queen (1st)
Dame (2nd)
Doll (3rd)
Miss Gracious (exclusive to Drumheller—Top Fundraiser)Code of conduct reminders
Optional graphics and social media tips to share your spotlight moment
3. Photographer Access & Booking
When: 10–14 days before the event
You’ll receive access to a booking calendar for photos with Janelle of Miss Friend Photography, our official event photographer, in collaboration with Rose Chantel of AB Charity Collaborations.
This new system:
Ensures equal access to photo time
Respects photographer investment
Keeps the experience kind, professional, and smooth
4. Event Timeline + After Party Details
When: 5–7 days before the event
You’ll get your full schedule, arrival times, contest timeline, and after-party details—so you know exactly how to plan your day like the icon you are.
5. Final Check-In & Encouragement
When: 2–3 days before the event
A quick final email with:
Last-minute reminders
Your judging rubric (again)
Day-of contacts
And a whole lot of hype because—we’ve seen your sparkle, and we can’t wait to see it shine 💖
And Post-Event?
Want your scores or feedback? Just ask. We’re committed to transparency and growth, and we’ll always offer feedback to help you feel proud, not puzzled, about your results.
We also want feedback on how to improve our events, we will send out a feedback form.
The Bottom Line?
We’re raising the bar. For communication. For structure. For community.
Because your time matters. Your experience matters.
And you should never have to guess if you’re doing it right—you should feel it in your soul.
This is the new standard. And it’s built for you. 💕
With love and organization magic,
Kiki Lou
