Heels & Hearts
Heels & Hearts
Colton’s Place
Colton’s Place is a temporary domestic violence shelter in Drumheller, Alberta, offering safety and hope to women and families in crisis. Named in memory of Colton McIntosh, a young life tragically lost to family violence, the shelter is a vital resource created through community collaboration. However, Colton’s Place is currently facing significant funding challenges, putting its essential services at risk.
Your donation makes a direct impact in the lives of those facing tough challenges. By giving to the Heels & Hearts Initiative, you’re helping to provide safe spaces, critical resources, and a renewed sense of hope for families in need. Every dollar counts and brings us closer to building a stronger, more supportive community.
Every magazine you buy, every donation you make, every toonie you toss into the mix—it all helps make a difference.
How You Can Help
Coming Soon: Sponsor a Pin-Up for Miss Gracious 2025!
Get ready to give with glamour! ✨
Soon you’ll be able to sponsor a contestant in the 2025 Miss Gracious Fundraising Challenge—part of the Queen of the Badlands Pin-Up Contest happening at the Valley Cruisers Boogie in the Badlands Car Show from May 23–25, 2025 in Drumheller, Alberta.
Each pin-up competing for the Miss Gracious title is raising funds for Colton’s Place, a local temporary domestic violence shelter that provides emergency support to women, children, and families fleeing abuse. Your sponsorship will help them reach their fundraising goals—and help us crown a queen with compassion as her crown jewel. 👑
💖 Why Sponsor a Pin-Up?
100% of the funds raised go to support Colton’s Place
You’ll be directly supporting a contestant’s effort to create real community impact
It's a fun, fabulous way to support survivors and spread awareness—with a little vintage flair
Stay tuned for our 2025 contestant list and get ready to cheer, donate, and support your favorite queen in heels and heart.
Because doing good never goes out of style.
Donate
Want to make more of an impact? Send us an email info@truenorthpinup.ca
Buy a Magazine
Celebrate vintage-inspired lifestyles with True North Pinup Magazine, the ONLY Canadian pinup magazine! This edition features all-Canadian content, showcasing stunning pinup models, talented photographers, rockabilly bands, artists, and shops from across the country.
From coast-to-coast pinup babes to Suzie's Bombshell Boutique and brilliant Canadian writers, this issue is packed with everything you love about vintage life. Perfect for fans of retro style, rockabilly culture, and all things classic.
$10 from each purchase supports the Heels & Hearts Initiative and Colton's Place. 💖
📖 Get your copy today and support a great cause!
We made the news
What is Colton’s Place?
Colton’s Place is a temporary domestic violence shelter located in Drumheller, Alberta, offering a safe and supportive space for women and families escaping abuse. Named in memory of Colton McIntosh, a young life tragically lost to family violence, the shelter serves as a lifeline for those in crisis, providing immediate safety and essential resources.
A collaborative effort involving local organizations like the Salvation Army, Big Country Anti-Violence Association, and the Drumheller RCMP, Colton’s Place was created to address the urgent need for protection and care for vulnerable families. Despite its critical role in the community, Colton’s Place faces ongoing funding challenges, making public support essential to ensure its doors remain open.
This shelter is more than a building—it’s a beacon of hope, offering families a chance to rebuild their lives with dignity and safety.
If you or someone you know is experiencing domestic violence, visit sheltersafe.ca to find a safe shelter and support resources near you, anywhere in Canada.
Our Beginnings
Rides for Relief has been a key force in supporting women’s shelters in Calgary and Airdire. Initially hosted under the Moms For Real umbrella, a grassroots organization founded by two Alberta women, Tracy and Keri, Rides for Relief raised over $16,500 through 3 car show fundraisers. Moms For Real began in 2014 as a way to nourish families with real food and promote self-care, but quickly expanded to support vulnerable women and families, culminating in Rides for Relief’s success.
However, these large-scale car shows are not as feasible, initially due to COVID-19, then life changes, and location challenges. Tracy has stepped into focusing on her incredible business, The Cunning Folk Pagan Emporium in Didsbury and is supporting her local community. Keri is working in the tourism marketing space at Travel Drumheller and continuing her passion for empowering women through True North Pinup Magazine. Keri has been hard at work hosting large pin up contests like Calgary AutoValue World of Wheels and Queen of the Badlands, helping Valley Cruisers coordinate the annual car show in Drumheller, collaborating with photographers, and creating this new chapter: Heels & Hearts Initiative.
Domestic violence is a deeply personal cause for us. We’ve witnessed its effects on families and know how essential it is to provide safe spaces and support. Although large car shows are more difficult, the Heels & Hearts Initiative allows us to continue advocating for the most vulnerable in our communities.
Make a difference by supporting the Heels & Hearts Initiative! Purchase our magazines, donate, or attend our fundraising events to help provide vital resources for women and families in need.
2020 Rides for Relief
Oh 2020 and the challenges you brought! We still had an incredibly successful online pin up contest and rockabilly concert, where we raised $10,575 for the Airdrie P.O.W.E.R. Women’s Shelter. Thank you so much to all of our sponsors, the bands, the babes and mostly you, the ones who supported our fun little online fundraiser. We can’t thank you enough!
All of the photos in our gallery were graciously taken by Kaela Joelle of Cheesecake Dolls Photography & Shutter+Flash, without her hard work with this event we wouldn’t have the memories to celebrate! Kaela, thank you for all of your support and hard work, we couldn’t have achieved this without you.
